What we collect
We may store anonymous visitor and session identifiers, first- and last-touch campaign parameters, pages viewed, feature steps completed, recommendations opened, shares, and outbound-link actions. Calculator inputs, calculated amounts, free text, and email addresses are excluded from product analytics.
App analytics
The iOS App keeps analytics off until you enable “Share anonymous usage” in the menu. If enabled, App activity is labeled separately from website activity and processed through Google Analytics. You can turn it off at any time.
Email choices
Sending a requested report is separate from marketing. We add your email to our offers and Maker business content list only when you actively select that optional choice. You can unsubscribe from marketing messages at any time.
Storage and choices
Attribution is stored in your browser for up to 90 days. Website events may be processed by GA4 and, when configured, PostHog or Supabase. You can clear browser storage at any time. Do not submit confidential customer, financial, or production information into calculator fields.