TARGET BUYER
Choose the buyer before the product.
Plant lovers, design-led gift buyers, florists, and independent home-decor shops
Seasonal window: Spring planting, housewarming, Mother’s Day, desk refreshes, and holiday gifts
Differentiate without building a huge catalog
- Plant-specific drainage inserts
- Coordinated pot-and-tray sets
- Custom colorways for shops or events
A seven-day paid-demand test
- Choose one plant size and solve drainage first
- Offer three colorways without changing the model
- Place samples with two local plant shops on a test basis

