TARGET BUYER
Choose the buyer before the product.
Couples, wedding planners, venues, photographers, and event-rental businesses
Seasonal window: Engagement season, spring and autumn weddings, showers, and corporate events
Differentiate without building a huge catalog
- Coordinated sign suites
- Venue delivery or rental options
- Premium color, stand, and floral-ready packages
A seven-day paid-demand test
- Build one welcome-sign sample and one coordinated table sign
- Ask three planners which sizes and lead times sell
- Require a deposit before purchasing custom acrylic colors

