TARGET BUYER
Choose the buyer before the product.
Remote workers, gamers, hobbyists, offices, and buyers with a specific storage problem
Seasonal window: Back-to-school, office refreshes, gaming upgrades, and year-end organization
Differentiate without building a huge catalog
- Device-specific fit
- Modular add-on system
- Color, label, and cable-management options
A seven-day paid-demand test
- Interview five users about one desk problem
- Print a minimum viable organizer and test fit
- List the base unit before designing optional modules

